Which brands will advertise during the Big Game?

As of Tue, 20 Oct 2026 11:11:54 UTC, Kalshi traders price Disney+ (90.0%), OpenAI / ChatGPT (88.0%), Amazon Prime (86.0%). The market has $35K in volume and closes on Mon, 15 Feb 2027.

Updated: Tue, 20 Oct 2026 11:11:54 UTC

Current odds

Outcome	Chance	Yes price	No price
Disney+	90.0%	90.0¢	10.0¢
OpenAI / ChatGPT	88.0%	88.0¢	12.0¢
Amazon Prime	86.0%	86.0¢	14.0¢
Hims & Hers	84.0%	84.0¢	16.0¢
Gemini	82.0%	82.0¢	18.0¢
Anthropic / Claude	66.0%	66.0¢	34.0¢
Oakley	55.0%	55.0¢	45.0¢
Grok	54.0%	54.0¢	46.0¢
Coinbase	52.0%	52.0¢	48.0¢
Liquid Death	51.0%	51.0¢	49.0¢
Nike	50.0%	50.0¢	50.0¢
DoorDash	48.0%	48.0¢	52.0¢
Allstate	44.0%	44.0¢	56.0¢
Paramount+	42.0%	42.0¢	58.0¢
Jeep	40.0%	40.0¢	60.0¢

Market details

Venue: Kalshi
Volume: $35K
Liquidity: $35K
Closes: Mon, 15 Feb 2027

Resolution rules

Each outcome is a separate contract with its own rules. The rules for Disney+:

If Disney+ airs a qualifying advertisement during the official national 2027 Big Game broadcast, then the market resolves to Yes. A qualifying advertisement includes any commercial featuring the brand, sponsorship segments clearly identifying the brand (e.g., "This halftime show brought to you by..."), or branded content integration with prominent display. The ad must occur after kickoff and before regulation time (or overtime if any) ends. Stadium signage without dedicated airtime, pre-game ads, post-game ads, streaming-only ads, regional ads, and parent company ads without specific brand identification do not qualify. Co-branded advertisements with equal billing count as qualifying.

Sources

Source: Kalshi market

Related markets

DOXA is a liquidity aggregator for prediction markets that compares odds and depth across Polymarket, Kalshi and others and routes each trade for best execution with an AI assistant.